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Food Inspiration Magazine

Food authencity, awareness and technology

28 June 2015    Editorial    technology authenticity fast easy

How to attract millennials? They want quality that is fast, easy and accessible.

Millennials encourage sustainable engagement from restaurant owners, demand service that is customizable, have redefined self-service and have introduced the world to new flavours and experiences like new Asian, Latin cuisine and ‘new rough’.

Changing the culinary landscape

Their appetites have completely transformed the culinary landscape. Contrary to previous generations, for them, food is a social need; a way to profile oneself and a method to tell a personal tale.

The story behind the food

70% of millennials are buying less bottled water because of the negative environmental impact. This generation uses phone apps to scan barcodes in order to find out more about a product before adding it to their cart. Millenials are especially interested in the story behind their food and look to learn more about what’s in it and how it’s made.

Do you want to know more about the Millenials?

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