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9. Food & psychology

27 February 2015      

Read the Food Inspiration Magazine edition 9: How do you make your food choice?

People make around 200 decisions about their food every day, aware and unaware. Under stress, people make poor choices about their food. How can entrepreneurs in the restaurant and catering industry help their guests in calming down and opting for the healthier alternative?

In this magazine:

  • How we choose, the brain as business model
  • The case of Google's Conscious Café
  • Experience 3.0: the guest journey and peak-end-rule
  • How to wow consumers with neuromarketing in advertising
     

Open the magazine
cover food & psychology intl

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24: Scientific menus

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23: New nomadic cuisine

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