At the time, when the Wall Street Stock Exchange was booming, some stockbrokers would go down, after the bell had rung, for a drink at the Waldorf-Astoria hotel.

If the stocks were down, The Bull and Bear Steakhouse, the bar at the hotel, introduced quite a remarkable price strategy. In the summer of 2012, the prices of the cocktail menu would fluctuate with the Facebook stock at the Wall Street Stock Exchange. It had a positive effect on the bar goer if the Facebook stock went down because the cocktails would be reduced by $1, so a bad day at the stock market could have a real positive effect on the customer. At the same time it was a smart market strategy because you had to like their Facebook page in order to get the lower price.