Trends including the ‘selfie nation’ have influence on the food industry. How?
The following developments will have a strong influence on the U.S. foodservice market in the near future.
- Significant growth in restaurant outlets, especially in the expansion of franchised operations. Total restaurant outlets in the U.S. will top 520,000. According to Technomic, total restaurant sales are expected to reach $458 billion in 2014. This is compared to 348 billion in 2005 and $206 billion in 1995.
- Grocery outlets will expand their ready-made meal offerings as well as in-store dining options.
- More than 50% of U.S. households are comprised of singles, the highest level in history. The ‘selfie nation’ dines alone, and, without the economic responsibilities of kids, has more to spend on meals. 58% of adults in the U.S. report they typically eat breakfast alone, 39% eat lunch alone, and 20% typically eat dinner alone.
- High-growth in sub-sectors such as farmers' markets, specialty stores and food trucks that focus on quality, freshness and unique items.
Nowadays, since trends in food come and go as often as fashion trends, foodservice operators should look for ways to fuel consumer desire for the exotic, trendy and new while also striking a balance with taste and familiarity, budget and value.
Source: Technomic & Acosta, Why Behind the Dine?
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