34: Trust me

In an age where misinformation and fake news are everyday obstacles, (re)building and keeping trust is a challenge. We’re here to help.

Trust is simultaneously one of the most important and one of the most nebulous values we hold dear. In the food space trust is perhaps more vital than anything. Food is an intimate affair, and trusting what we eat and trusting the people and companies that feed us isn’t always easy. In an age where misinformation and fake news are everyday obstacles, (re)building and keeping trust is a challenge every foodservice company has to face. We’re here to help.

In this magazine:

• Breached: What happens to make us lose trust?
• Who do you trust most? Trust barometer
• Best practises for becoming a trusted name
• Howard Schultz on trust and responsibility
• Radical transparancy in food; The Battle for Truth
• Conceptwatch: Hot Bread Kitchen