57: Pivoting to purpose

What does it mean to be a purpose-led company? In this magazine we show you how to recognize those businesses that put their money where their mouth is.

Taking care of the financial bottom line and prioritizing shareholder value over everything else is a philosophy that doesn’t fit with the needs of a new generation of consumers, or the deteriorating state of our planet. Companies large and small are expected to have a purpose, an aspiration to make their part of the world a little bit better. In this magazine we look into what it means to be purpose-led, highlight some inspiring examples, speak with experts, and teach you how to recognize those businesses that put their money where their mouth is.

• Purpose is here to stay
• A coffee bar run by former inmates
• Purpose driven companies in times of crisis
• Trendwatchers on purpose
• A critical note on purpose